Local Business Spotlight
Au Naturale Cosmetics
Every month we choose a local business that not only excels in positively impacting our community but offers an experience or product that can make a difference in our clients' lives. This month we have chosen to highlight Au Naturale Cosmetics. A company that strives to create clean beauty products and raise consumer awareness on the the importance of transparency & generating demand for continued change.
About Au Naturale Cosmetics
Au Naturale cosmetics is both a brand & a cause, the line serving as physical evidence to the consumer that cleaner beauty is possible. The integrity of the line will never be compromised, as it is a pivotal piece in the company's greater political battle to demand stricter regulation of cosmetic products in the United States. In creating a line of vegan, organic, paraben free & ethical makeup, Au Naturale Cosmetics is opening consumer minds to the importance of transparency & generating demand for continued change.
Ashley Prange left her work as nuclear analyst in D.C. to solve an even bigger challenge: to create a line of bold, long-lasting color cosmetics without the harmful chemicals that led to her chronic breakouts, irritation and toxic load. A trailblazer at heart, Ashley saw an opportunity to fill a hole in the market: consumers often wear clean color during the day, but turn to conventional cosmetics when they want full spectrum color payoff and long lasting wear. Finding no clean color line to meet this need, Ashley transformed her coffee grinder into a mineral mixer and set out to create makeup that would leave her skin as happy as it was after a week of going au naturale. Her mission was to use exclusively healthy, naturally derived & ethically sourced ingredients to replace each and every product in her former beauty routine. The success of her initial lab samples (her skin's newfound glow stopped people in their tracks, leading to a waitlist of personalized orders) evolved quickly into a full product range that launched in 2011.
Since then, Au Naturale has gone global while remaining local. Ashley built a proprietary lab in Wisconsin to ensure the highest standard in quality assurance, and established partnerships with fair-trade farmers across the globe to
ensure the highest standard in ingredients and transparency. Coming full circle, Ashley heads back to D.C. regularly to lobby for the Personal Care Act, a movement to demand stricter regulation of cosmetic products in the United States. A brand and a cause, Au Naturale doesn’t just fight for transparent regulation, they show the industry how it’s done. Viva la Clean Color Revolution!
The Clean Beauty Revolution is what makes Au Naturale unlike any other natural cosmetics brand. From day one, each ingredient has been scrutinized before being included into a formulation, only those who are ethically sound, factually healthy & naturally sourced making the final cut. And from day one, the company has been determined to provide consumers with much more than a line of healthy products.
Want to try Au Natural Cosmetics for yourself?
Visit Bergamot Massage’s boutique
September’s Local Business Spotlight
Infinite Warrior, company that strives to promote positive energies in the world with every piece by combining the use of natural elements with their own Inspiration and that of the creator.
August’s Local Business Spotlight
Trillium Organics, a company that strives to educate people about the importance of making healthier personal care choices for themselves and their children.
July’s Local Business Spotlight
Hike & Heal Wellness, LLC, a collaborative group of educators who are enthusiastic about maintaining health through social, emotional & mental well-being.